Bharti Airtel and Opera Software have jointly launched a new service, Opera Web Pass, in the Indian market. It is the first time ever launched Opera Web Pass in india.
The Web Pass allows mobile Internet users to subscribe to pay-as-you-go plans and services such as daily, weekly or weekend access plans, for their Airtel mobile phones through the Opera Mini browser. Airtel says that, in India, the service will be available exclusively to its customers.
Subscribers simply need to set up the Opera Mini browser on their mobile phones, go to the Opera Web Pass page from the Speed Dial start page and choose from a list of web pass subscriptions, allowing them to purchase from a range of packages to suit their Internet access needs.
When live, users can buy (say) an hourly data plan, a 24-hour data plan for unlimited browsing throughout the day or a weekend-only mobile Internet plan. All this from the home screen of their browser, even if they don't have an active data connection.
"For millions of users, their mobile phones have the potential to become the first device through which they will experience the web. We want to simplify the steps leading to web browsing for these first-time users. Opera Web Pass allows us to give users access to the mobile Internet when and where they want it," added N Rajaram, Chief Marketing Officer for Consumer Business, Bharti Airtel.
Airtel says that for mobile subscribers without data plans, this is the easiest and most flexible solution for accessing the web, as it lets users choose an exact time period to access the web, rather than the amount of megabytes, making it look more tangible and easy to understand.
